Content Creators aka Influencers…

TLDR: This is NOT an attack or attempt to harass anyone. These are observations and opinions based on my experience. This is hopefully a clearer post than the one the other day. No one is named specifically. I have outlined what I believe Wizards of the Coast is doing with their recent efforts. No judgments.

Who am I compared to someone with 100K+ followers on social media? Who am I compared to the mighty Wizards of the Coast? It’s just my opinion. Thank you.

Please do not mistake this article for an “attack.”

By definition influencers hold sway over an audience. It’s somewhat easy to forget those massive follower counts when you see them on YouTube, Instagram, Twitter, Facebook, and even LinkedIn every day and they talk to us as if we’re all friends. Or rather it’s easy to forget those follower counts represent people (and probably a percentage of bots, alts, or fake accounts (which is everyone, not just social media influencers.)

God help you if you get on the wrong side of one of these people! Nothing like having even 1% of their rabid fanbase angry at you on Twitter. By that, I mean it sucks. Don’t even use their names if you can avoid it. It’s not worth the hassle, trust me.

You can heap praise on them all day and never even get noticed. You can defend them publicly and no one will bat an eye. But Lord have mercy if something you say with an influencer’s name on it can even be construed as “attacking them.” I guess disagreeing with someone or asking people to use some discernment is an attack nowadays.

No one is being attacked here!

Now, if I had to guess somebody is probably already freaking out because I’m “attacking content creators” for accepting WotC’s gifts and getting paid to go to a Summit, etc. Which is absolutely NOT the case! I’m not even saying “bad Wizards of the Coast.”

Have fun hanging out in Washington. Rack up a massive bill on WotC’s corporate dime. Eat prime rib and a big salad for me. Enjoy it. Seriously, I wish I was going. Who wouldn’t?

Honestly, are a lot of us “little people” rotten, stinking jealous? Yeah, probably. Full confession: I know I’m jealous. (*But I wouldn’t want to get accused of “building a platform based on misery.”)

It’s not a bribe, okay?


Someone famous said, “I can’t be bought off with a box of toys.”

Great. That’s true. WotC sends their gifts and perks out in good faith with no overt expectations that any Content Creator will act on any future information they might receive. Seriously. It’s always a choice. That is fact, not criticism. Ask any professional in PR, marketing or advertising.

Again, who doesn’t like getting a big box of free stuff in the mail? I don’t know any gamers that would turn that down. If worse comes to worse, accept it and donate it to someone. Or just have fun with it.

Wizards wants good public relations.

Yes, I’ve acknowledged previously that the big companies in the entertainment industry hand out goodie bags, trips, dinners, and so forth all the time. I used to hang with an employee of Ingram Entertainment. Trust me, I get it. There’s nothing new here.

WotC gives me the impression they’re trying to make nice with the D&D Community after the whole OGL debacle. That’s every corporation in America, right? Every company wants us to like them and their various products from alphabet soup to Zambonis.  Sincerely, nothing wrong with that.

But hey, I’m one very small voice barking in the dark out here. I took plenty of Public Relations as part of my BA in Journalism. I know what Wizards of the Coast is likely doing, and they’re succeeding at it. Good for them.

There is not a damn thing I’m going to say on this blog, social media, or anywhere that’s going to even be a blip on the friggin radar to anyone involved with WotC, their PR people, or even YouTube celebs. (I know this from all the times I’ve mentioned all the above on this blog, and no one gave two shitz then, either.)

What does all this mean?


Wizards of the Coast, the big corporate cog in an even bigger corporate machine (Hasbro) controls the narrative on D&D. They’re attempting to reign in a bunch of Content Creators aka Influencers to extend their control over the narrative even further. The one who broadcasts the loudest at the largest crowd of fans is going to be all that is heard.

Seriously, does anyone think what I have to say stacks up against someone with 100,000+ followers on Instagram? Or 10,000+ followers on Twitter? Why would they even care? I’m 0.000,001% or less of an Influencer’s audience. That’s like being the kid who sneezed in line outside of the movie theater showing Star Wars in 1977. Who cares?

You think anybody in the D&D community cares much what I have to say? It’s all WotC’s narrative. The people that are squarely in the WotC D&D camp are going to continue to shout down or have dozens of rabid fans shouting down anyone who dares disagree with WotC’s narrative.

That’s not a poke at any influencers, either. That’s what Public Relations does. It’s just part of the cycle. It’s how large corporations behave. They want to influence public opinion of their company.

I love my small, humble audience. You guys rock. But we’re not a community. We’re more like a very large family and I mean that in the nicest way possible.

So, I’ve worked it all out. I’m going to take a big old step back from talking about Wizards of the Coast, the Content Creator Summit, the movie, and any kind of “Influencer.” Someday, I might very well look back on this whole situation and know I was right about what was going to happen, but we’ll see.

I’m going to go back to writing more about games than gamers, influencers, whatever. If you don’t like my monsters, items, spells, or plot ideas, umm,,, Don’t use them? My social anxiety is much better for not engaging when I know better.

I’m going back to eating junk food and playing Fortnite now. I’ve got monsters to build and articles to write about magic items later. Hope you all have a good weekend, too.

Thank you for being here. I appreciate all of you. If I ever hit 10K, I’ll still be here for ya.

Epilogue:

I was of two minds when writing this article. First was the voice saying, “Let it go.” The second was the gnawing in my gut that felt there was more to say about the whole topic.

All of us in the #ttrpgcommunity are seriously passionate about our games and even the industry. Much like every other community, we don’t always see eye-to-eye on everything. It happens.

Wizards of the Coast is the single largest company in the TTRPG industry. D&D is still top dog in terms of sales and brand recognition. Given that we’re all really passionate, is it any wonder many of us tend to go off on WotC? Unfortunately, we sometimes blow up at one another, too. It’s natural.

It is just my opinion. If you don’t agree, that’s cool. If you DO agree with what I’m saying, that’s great, too. I’m always open to a dialogue about that. If you don’t agree with me, please- write your own opinion, go on your channel, put your opinion on social media. I respect that even if I don’t necessarily agree. You can also contact me directly on social media or via email. I’ll do my best to listen with curiosity.

For those who may not know me, I’m not a huge fan of authority. I especially don’t like large corporations. Unfortunately, this ain’t my first rodeo and I know how large corporations like to operate.

Honestly, this whole controversy with the Creator Summit along with all of the arguing has been a bit too much for me. Yeah, I’m envious of people going to this thing, or conventions, or even leaving the house sometimes. I miss running games and meeting people occasionally…

I wish WotC would do more about the D&D game and for the fans. That’s the heart of the whole matter. Some of us just have different ideas about how to make D&D more awesome than ever.

Publius.

Wizards of the Coast Invites Creators.

The OGL Scandal of 2023 continues as Bob World Builder gets an email invitation to the first ever Content Creator Summit; a gathering of elite, cherry-picked YouTubers who talk about D&D. They get to hang out at WotC HQ, meet with the team, and eat on the company’s dime. Woot! Who wouldn’t want to go?

On March 8th, Bob World Builder received an invitation to the first ever “Content Creator Summit.”

Here’s Bob’s video in case you are wondering.

I gotta say, I’m pretty jealous. I mean, who doesn’t love to be wined and dined by a large corporation? Who wouldn’t want to go and hobnob with the D&D creative staff and/or the “Creator Relations Team” as they’re now calling it? Bob is right. The chance is too awesome to pass up.

I’m sure Bob won’t be the only one. Ginny Di is no stranger to WotC HQ. I wouldn’t be surprised if the other Kyle Brink interviewers get to go. I suspect Guy from How to Be a Great GM will be there given he’s basically on WotC’s payroll already. There will probably be a few other guests we don’t know about yet. Good for them, eh?

If WotC truly wants to get to know the whole community, they’re still not trying hard enough.

Obviously I’m just a guy with a blog. I have a small, but loveable number of readers. (*I love you all.) I’m pretty sure if Wizards decided they wanted to fly me out to Washington where I’ve always wanted to visit, put me up in a nice hotel, fed me, and let me hang out? I wouldn’t have to think twice. My suitcase is already packed. I’d even start a YouTube channel just for them.

We all know it’s not likely to happen. It’s kind of a shame they’re only limiting themselves to YouTubers so far. Does WotC know their fanbase extends beyond YouTube and Twitter? Obviously they never read my blog. (Prove me wrong. I DARE you!) In fact, my guess is they ignore the blogosphere and the hundreds of articles written about them the same way they pretty much ignore conventions.

If they were doing everything right, the Creator Summit would be completely superfluous and unnecessary.

I’ll echo the sentiment of a few others. If WotC was still sending a team to conventions and mingling with us peasants, they wouldn’t have to wonder what the TTRPG community thinks of them and some of their nonsense. People are dreadfully honest at conventions sometimes. WotC might actually *gasp* hear something “negative” about what they’re doing. (I think I just heard half of Kyle Brink’s team pee their pants in fright just now.)

Honestly, I don’t handle criticism well, either. I get it. For a dude with kind of a big ego, I really am pretty fragile and sensitive when it comes to criticism. Gonna have that chat with my therapist later again today. So I get it that WotC doesn’t want to hear the critiques of thousands of fans.

On the other hand, WotC is a large, faceless, unfeeling corporate entity under the thumb of an even larger, scummier corporation. We don’t really see much of a human face on anything they do despite the dozens of names in the credits. They’re only as good as the McPropaganda Kyle Brink is told to spew by the PR people. (Yeah, someone has to pick on Kyle a little. Mercer can tell you I’m a big softie, though. LOL!)

WotC can handle a bad review. They aren’t going to go belly up if a sourcebook or adventure flops. (All three core books selling like it was 4E all over again might be bad?) It’s like WotC has no concept of what it was like when they were starting out. This new team of leaders seems pretty daft when it comes to the history of their own products, much less the history of the hobby. Tis truly sad.

I’d run D&D in a castle if WotC asked.

I’d contribute to their books. Heck, if they want to send me a check, I’ll never speak about them again if that’s what they wanted. And mind you, I’m the guy that completely holds contempt and loathing for large corporations. I guess I can dream. I’ve said many times how cool it would be to actually work on official D&D content. Or any game, really.

Seriously. I want to be a game designer when I grow up. Please, pay me to write cool stuff for your game. Any roleplaying game, really. No joking. I’d love to have paid projects, convention visits, give interviews, write magazine articles, and so on. They’d probably have to tranquilize me and drag me out of the office at night. Security would have to boot me out of the hotel at the end of conventions.

Isn’t that sort of the definition of “dedicated fan?” Isn’t that sorta what being a content creator for D&D is all about? Honestly I haven’t published anything on DMsGuild or DriveThruRPG yet. In fact I’m not printed anywhere yet. I’m too fussy about my own work and there are attachment issues. (Talking to therapist about OCD and attachment disorder. 😅) It’s going to happen someday, though.

Am I any less dedicated? No. Am I any less of a content creator? No. Trust me, my filing cabinets, folders, and Word files attest to my content creation efforts.

WotC doesn’t get it. There are thousands, maybe over a million fans out there that actually do appreciate them and want to see them do well. We wouldn’t be critical of their efforts if we didn’t care and just wanted them to fail. WotC execs and designers would know that if they’d come down out of their corporate tower and mingled with non-corporate people for a change. But D&D Executive Producer Kyle Brink says he actually plays the game, so they must have some sort of clue what they’re doing. Right?

I’m going to send WotC an email.

Will it get anywhere or be seen by anyone before it gets deleted? Not holding my breath, but I’ll keep you posted. I want Wizards of the Coast to understand that they need to speak with more than just a cherry-picked cadre of YouTubers who are going to probably going to tell them what they want to hear. It’s readily apparent there are plenty of people in the corporate office who believe the WotC narrative. How about inviting some truly objective non-YouTube fans?

Where’s the rest of the “community,” WotC? Legit question. I want to know. Who else has Kyle Brink spoken to outside of YouTube? Anybody?

I promise I’ll be nice. I have gone this whole article without saying one four/five letter word or calling anyone specific by my nicknames for them. It’s been a challenge, but I made it.

Wish me luck. Thanks for stopping by. More on this situation as it develops.

I Feel Sorry for Renegade Studios.

I WAS a huge fan of Power Rangers, GI Joe, and Transformers RPG before big brother Hasbro ruined the TTRPG industry for many of us by causing the Dungeons & Dragons Open Game License debacle. I can’t support anything owned by Hasbro any more. Wizards of the Coast can’t be trusted right now. Hasbro can’t be trusted right now. @renegadestudios falls under the Hasbro umbrella. Sorry, family.

The fallout of the Dungeons & Dragons Open Game License disaster will probably affect it’s Hasbro cousin.

Renegade Studios makes RPGs and Board Games for a myriad of settings. They’re the current producers of Vampire, Hunter, and other World of Darkness properties. They make board games for Power Rangers, GI Joe, Transformers, My Little Pony, and more. I used to be a huge fan of some of the RPGs listed.

Power Rangers RPG was my jam this time last year. I loved running solo and small group RPG adventures in the Power Rangers Lightning Force campaign I was building. I’d even go back to it if I weren’t conscientious of the fact that Renegade is owned by Hasbro. The hobby and game industry, in which I participate is already being dominated by this huge corporation. Why do they want life to be hard on their potential customers?

It sucks that Renegade, who were off to such a great start, have to suffer because of their bigger cousin.

Wizards of the Coast is doing the best they can to appease Hasbro. I get it. All these little subsidiary companies have to earn their keep or be absorbed back into the larger corporation. Or worse- shut down completely. We went over three decades without Power Rangers, GI Joe, and Transformers RPGs. (Official ones, anyway.) Their losses are going to be mourned.

Vampire? Hunter? Now we’re into what used to be big names in the TTRPG industry. I could kind of see World of Darkness surviving via the Storyteller’s Vault courtesy of OneBookShelf. But new official material would probably go away unless Hasbro got the bright idea to do something with the Intellectual Property.

Hasbro is being boycotted right now. I would even go so far as to say canceled by outraged Dungeons & Dragons fans. The OGL 1.1 scandal sent massive shockwaves through the TTPRG industry. The message is clear: We, the fans, can no longer trust Wizards of the Coast or parent corporation, Hasbro.

The people at Renegade have to be feeling the pain, too.

If you’ve been in the roleplaying game space long enough, you get to know people. You meet fans, make friends, even lifelong companions playing games. Friendly Local Game Stores, conventions, friends from random pickup games online can be spread out all over the place. It seems like most of us know someone that works for a game company from social media, or wherever.

The people that make up Renegade Studios are like that, too. Many of them are not new to the industry. Very likely they know some Wizards of the Coast employees and Third Party Content Creators as well. Many of these creators are probably in contact with one another. I’m guessing all of these folx, WotC employees included, probably know freelancers in the industry, too.

Freelancers and small time TTRPG content producers are probably getting hit the worst by this OGL flap. Until a new OGL is, umm, ratified? Approved? Rammed down our throats by WotC if I had to guess. Until there is an official new OGL pick-a-number, a very large number of game companies hang in the balance.

I’ll say it again. Use your own discernment over who to support in the industry.

My personal preference is to let Hasbro and both of their TTRPG siblings twist in the wind. I won’t spend a dime with them until things change dramatically. We might be talking about 7th Ed D&D before I’ll buy another WotC product. My kids will all be getting board games and TTRPGs from every company that’s not associated with Hasbro in 2023. (I was looking forward to the relaunch of Axis & Allies from Renegade. Oh f🦆cking well.)

I think the financial crunch Hasbro was already finding itself in at the end of last year was already hurting Renegade. Personally, if I had Power Rangers, GI Joe, and Transformers RPGs? Y’all would be sick of hearing about sourcebooks and adventures for all three. I mean an egregious number of sourcebooks. I’d be begging Hasbro to let me put WotC to shame right now.

But, alas there are no Movie Universe Sourcebooks, vehicle guides, adversary sourcebooks, season sourcebooks, adventures like crazy or even a fan content policy. The GI Joe and Transformers RPG could have the crossover sourcebook from Hell if they wanted to. Renegade could be doing crossovers the fans have wanted to see for years, and they’re dribbling out little board game releases and fairly inconsequential adventure books for all these Hasbro licensed properties. Tis sad. The OGL debacle and heat from Hasbro is not helping at all.

I am sincerely hoping things turn around for Renegade in the coming year.

I would love to go back to writing Power Rangers stuff for FREE. I had some GI Joe adventures in the outline stages for this year. I so want an excuse to run Transformers with my kids. None of this will happen until the OGL disaster gets straightened out. Hasbro can 🦆🦆🦆🦆 my 🦆🦆🦆🦆 and 🦆🦆🦆🦆 themselves while they’re at it. I’m 🦆🦆🦆ing mad!

Thanks for stopping by. Keep fighting the good fight. Please keep the OGL battle fresh in everyone’s minds.

#OpenDnD
#DnDBeGone
#StoptheSub
#DnDONE emphasis on “DONE!”
#BoycottHasbro
#BoycottWotC

Where 5E of the World’s Most Famous RPG Loses Me. Part 3.

I’m not doing anything to try to get hired by WotC. Not sure I’d take that job if it were offered. Yes, they need input from one of us “Old Grogs” as we’re called online these days. Someone needs to provide WotC with feedback that’s not focused on the younger, new player demographic. They don’t seem too interested.

This article is not part of an open letter to Wizards of the Coast, but for my own peace of mind.

WARNING: Long rant ahead. Sorry. Big topic to cover.

I honestly hope someone at Wizards of the Coast at least noticed the previous two articles. While I’m not 100% sure they did, I honestly did intend to give some feedback. I guess we’ll see what happens.

I know I’ve said a lot about D&D 5E and One D&D. The game has gravitated away from some of its roots and pillars. I’ve seen a lot of cases as a Dungeon Master where the game is not longer oriented toward exploring the wilds; searching out vast underground complexes; battling monsters; and bringing home big piles of loot.

Instead, what we seem to be getting (officially) is a lot of really deep; overly dramatic; intense emotional; statistically advantaged characters. It’s like going to acting class with dice. There’s so little DM crunch and challenging involvement that it’s like going to a movie with my DM screen in front of me. It’s not quite the game that it used to be.

I wanted to make it clear to WotC that I’m not doing this for my own personal gain.

I’ve been running D&D and other RolePlaying Games for 40+ years. I was born in 1972. Coincidentally, so was D&D. I wish I could have gotten involved sooner, but <confused elementary school kid noises.> Still, I’ve seen a lot of gameplay. I’ve spent a long time behind the DM Screen. I’ve also been forehead deep in other RPGs that wouldn’t even exist were it not for original D&D.

I’m not doing anything to try to get hired by WotC. Not sure I’d take that job if it were offered. Yes, they need input from one of us “Old Grogs” as we’re called online these days. Someone needs to provide WotC with feedback that’s not focused on the younger, new player demographic. They don’t seem too interested.

Furthermore, I don’t think you could pay me enough to hang with all of the “big corporate teams” in all of their meetings. The feedback they’re supposedly getting from fans right now? To me it looks like they’re just seeking a bunch of head nods and hand waves on their new ideas. If I had to bet, the thing is already in the can, ready to go.

We know I don’t do corporate anything. I probably wouldn’t touch Paizo, Wizkids, Fantasy Flight, Catalyst, or any number of other fairly large RPG/Wargaming producers either. I just don’t like the mentality. I get that all businesses want to make money. Their growth is good, but it’s not in my value set the way it is in corporate <gag!> culture.

My last job was at a Fortune 500 company. Unfortunately, not as a writer. But the mentality of the people in charge made me physically and mentally ill. Still to this day I absolutely refuse to put myself in that type of situation ever again. I’m not joking when I say I have PTSD over that sh*te.

Disclaimer: Statements expressed in this article are strictly my opinion. If you disagree or have a different opinion, that’s okay. I’m not an expert on everything. I’m not always right. I’m just writing from my experience as I know it. Your mileage may vary.

Their (WotC’s) new One D&D approach is to supposedly integrate all editions, emphasis on 5E.

Let’s be clear about race, age, etc. I don’t honestly care who they get to provide feedback from a more Old School Renaissance approach. OSR is based on original D&D whether WotC likes it or not. Some of us (Old Gamers) really love those fast and loose older rules sets.

5E just doesn’t have the same feel to it that older editions had. Death does not lurk around every corner for the characters. Everyone seems to want to be all Critical Role Actual Play podcast. That’s great if that’s what you’re into. (Again, MY opinion.)

5E/Critical Role has been wonderful for introducing new players to the hobby. That’s really wonderful. (No sarcasm intended.) I think the innovations in the hobby over the last 10 years or so have been amazing. Virtual TableTop games, video conferencing, and cell phone apps are great. 2020, the year best left unnamed, gave us a greater sense of internet gameplay. Cool.

Here is where one of my biggest concerns about One D&D comes in.

IF/F (If and only iF) everything D&D goes virtual and all distribution of physical product goes strictly through their website, as has been suggested numerous times by WotC, Friendly Local Game Stores are going to evaporate. IF/F VTT D&D using the Unreal Engine becomes the preferred method of gameplay because the books, character avatars, dice, and everything else goes virtual- in-person gameplay is going to dry up. Conventions are going to dry up. WotC does not care.

Hooray for profits. Remember all of those little game shops that ran events and put you (WotC) on the map? No? It shows. I wish Hasbro cared more. All they’re seeing is the bottom line and not the people or the game. Someone is sitting in their office right now thinking, “Yeah. But think of all those profits.”

I think it’s pretty sad, but what do I know? I’m just a guy with a blog. I’m just a guy who liked D&D up until August 2022.

I have one last article in this series that I want to discuss. Thanks for stopping by. I appreciate you!

Where 5E of the World’s Most Famous RPG Loses Me. Part 2

Maybe you (Wizards) have overlooked the demographic of the 30+ year old gamers, many of whom were around for the older editions. Yes, it’s extremely important to continue to bring new players into the game. However, it’s also important to have people who want to be a DM. Some of us old guys are perfect in that role. Teaching younger generations is something we (“Old Grognards”) very good at.

Open Letter to Wizards of the Coast,

Thank you for coming back. Yesterday I discussed that the current edition of the game has become very player oriented. The Dungeon Master is slowly being pushed out of the process. Anemic creatures, the death of experience points, and a solid lack of encounter building guidelines combined with the official over-buffing of Player Characters is pushing long time DMs away and discouraging people from wanting to DM.

“Just wing it” worked in the early days of the game. Dumping everything in the DM’s lap was fine then when the game was in its fledgling state back in the 1970’s. One D&D is supposedly aimed at getting rid of the concept of editions. Yet, you (Wizards) have seem to have completely forgotten everything before Third Edition. I don’t think it’s a coincidence and it’s the reason why a lot of us “Old Grognards” have gone back to the Old School Renaissance which (no surprise) is based on Basic, B/X, BECMI, 1st Ed AD&D, and 2nd Ed AD&D.

Maybe you (Wizards) have overlooked the demographic of the 30+ year old gamers, many of whom were around for the older editions. Yes, it’s extremely important to continue to bring new players into the game. However, it’s also important to have people who want to be a DM. Some of us old guys are perfect in that role. Teaching younger generations is something we (“Old Grognards”) very good at.

Wizards, you’re growing to the point where you’re forgetting the name of the game. DUNGEONS & DRAGONS is the name of the game. So, why are you getting to a point where there are practically no DUNGEONS and the DRAGONS are toothless and weak? But that’s okay, because players have tons of options

Seriously, it’s as if we’re talking about two completely different games now. There’s good old D&D with monsters to fight and underground complexes to explore. There are magical treasures to be found! You can slay monsters, explore forgotten pyramids, and gain fortunes.

Then there’s this kind of weird, overly dramatic, almost completely character focused “game” we see on Critical Role. It’s almost as if it’s scripted. As I stated in Part 1 of this article, if I wanted to watch drama? I wouldn’t be a DM. I’d watch TV, movies or read a book. This newer, evolved version of D&D is more like acting class with some dice.

D&D came from a time when we didn’t have computer games, cell phones, tablets, or an Internet to play games on. I see where One D&D is heading. Virtual Table Top (VTT) gaming is the wave of the future. That’s great. Connecting people via the Internet is a good thing. PDF books, cell phone apps, and conference call D&D became a way of life in 2020 and continues today. Great.

But please remember the origins of D&D. No electrical components needed. It’s about books, dice, pencils and paper. This hobby was born from miniatures wargaming. The original creators of D&D did not have cameras aimed at them while they were playing the game.

People play D&D on camping trips. People play together in person in their parents’ basements, in the back of the Friendly Local Game Stores, and in classrooms. That’s not going away, especially with families of older gamers bringing their kids and students into the game. Please remember the rest of your audience?

Sorry, I know this was kind of a long rant. Thank you for being here and bearing with me. I’m going to put out a Part 3 to this series of articles, but more from my own perspective and my own benefit. I appreciate you. Thank you!

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